View Marketing Mix 7P Background. Extending this model to services, the services marketing mix was developed by bernard h. The 7p marketing mix is a set of 7 factors you should focus on when developing your marketing strategy.
Marketing Mix 7p Banner Web Icon For Business And Marketing Price Place Promotion Product People And Physi Web Icons Business Banner Business Stock Images from i.pinimg.com This slide is devoted to 7p model that is considered to be a variety of a classic 4p one. The short video below provides an overview of the extended marketing mix (7p's) concept and there are some additional study notes. Marketers can use 4ps, 7ps or 4cs of marketing mix and it greatly influences the marketing plan.
A convenient visible diagram with text blocks for its explanations allows you to present the results clearly and make your presentation consistent.
When setting out to design or improve a marketing mix for a service provider, the marketer should ask the following questions Why is this definition so similar to the 4p marketing mix one? The original marketing mix was proposed by jerome mccarthy in his 1960 book basic marketing. The marketing mix is a key foundation on which most modern marketing strategies and business activities are based.
