Get Market Niche
Images. A niche market is a market segment identified by a unique set of needs or preferences. It essentially means that a generalist can do everything decently, while a specialist does one thing extremely well.
»our niche market is the asian… … Where a marketing strategy focused on the whole potential market used to be effective when mass advertising was possible. An opportunity to provide a product or service that no other company provides (definition of market niche from the cambridge business english dictionary © cambridge university press).
It essentially means that a generalist can do everything decently, while a specialist does one thing extremely well.
A niche market is a small segment of a broader market where the focus is put on a specific range of products or services that are typically demanded by a narrowly defined audience. There are fewer competitors but often easier opportunities with getting found and building a brand. Instead of focusing on a general product, niche marketers focus only on one product or one target market. »our niche market is the asian… …