Download Ansoff Product Market Grid PNG. Created by the father of strategic management, igor ansoff, the product market expansion grid is known to be used by many fortune 500 companies such as philips, ibm and general electric. The traditional four box grid or matrix ansoff model.
What Is A Market Product Grid And Why Should You Use One Bridgehead from bridgeheadagency.com This well known marketing tool was first published in the harvard business review (1957). This explains the concept of ansoff product/market expansion grid with the help. Igor ansoff developed a matrix over 50 years ago that is still commonly used today by businesses and education institutes to help make decisions and pick a strategy.
This well known marketing tool was first published in the harvard business review (1957).
Any business, or part of a business can choose. The simplisity of this model is. Ansoff's product/ market matrix suggests that a business' attempts to grow depend on whether it markets new or existing products in new or existing markets. The ansoff matrix was developed by h.
