42+ Market Basket Analysis Association Rules PNG. Bread, egg, papaya and oat packet customer 2: The applications of association rule mining are found in marketing, basket data analysis (or market basket analysis) in retailing, clustering and classification.
Can we find relationships between certain products.
Let's find what customers are most likely to buy based on what they already chose. Market basket analysis (image credits google). For example, if a customer buys bread, then he is likely to buy now that we have a fair idea of what is market basket analysis and some of the key terms associated with an mba, let us dig deeper. Association rule mining is a technique to identify underlying relations between different items.
