38+ Market Targeting
PNG. Market targeting consists of dividing the total market into. In marketing, a target market represents a group that shares similar attributes such as demographics, income, geography, and buying power.
Essentially, your targeting strategy involves evaluating each.
Often, a company will direct its efforts to attract business from. Targeting a specific market does not mean that you are excluding people who do not fit your rather, target marketing allows you to focus your marketing dollars and brand message on a specific. As you can probably imagine, target markets for some items and products are relatively easy to identify. A target market is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources.
